Sourcing & Wholesale
Barazek wholesale: Damascene sesame-pistachio cookies by the case for GTA stores and cafés
Barazek wholesale, for a GTA grocer or café, comes down to one confirmed line: Hamdan's Barazek Sweets, a 350 g box of the thin, sesame-crusted, pistachio-studded cookie associated with Damascus bakeries. The product listing carries our own photograph of the current box, and it's sold by the case for shelf, counter or gift-hamper use.
Barazek is a narrow, well-defined product — there isn't a wide field of grades and formats the way there is with, say, olive oil or za'atar — so this page is direct: what the cookie is, what we stock, who buys it, and how the case works, alongside how it usually sits next to the rest of a Levantine sweets shelf.
What barazek is, and why it sells
Barazek is a thin, crisp butter cookie pressed and coated in sesame seed on both faces, with chopped pistachio worked into the dough or set on top before baking — a Damascene sweet that travels well because it's baked dry and sturdy rather than syrup-soaked. The sesame coating toasts during baking, which is where most of the cookie's aroma comes from, and the pistachio adds both crunch and colour contrast against the pale dough.
Our supply comes through Hamdan for Foods, a bakery that traces its own line back to a small Damascus bakery in 1991 before the family relocated production to Amman and began exporting from there — the kind of lineage that shows up on the shelf as a consistent, recognizable cookie rather than a generic import. A returning customer looking for barazek is usually checking two things: sesame coverage and pistachio density, and a producer with a settled recipe holds both steady batch to batch.
The case format we stock
Barazek Sweets ships in a 350 g box (Item #61501), and the product photo on that listing is the actual current box — not stock art — so what a buyer sees when comparing formats is what arrives. That matters more for barazek than for most sweets, since sesame coating and pistachio density are exactly what a returning customer notices at a glance before they ever open the box.
Case counts, carton quantities and any mixed-pallet combinations with other sweets & bakery lines are confirmed on your quotation — send the box count you're planning for and we'll return a written price covering the full order. Because it's a shelf-stable baked good, there's no cold-chain planning to build into the delivery either, which simplifies a first order considerably compared with anything requiring refrigeration.
Who buys barazek wholesale
Three buyer types make up most of the demand we see for this line. Levantine and Middle Eastern grocers stock it as a staple alongside ghraybeh and ma'amoul on the same shelf, usually as one of the first three or four cookie SKUs a new grocery account orders. Dessert cafés and coffee shops sell it individually or in small gift sets next to Arabic coffee service, where the sesame crunch pairs well against a strong, cardamom-forward cup. And gift and hamper retailers use the sealed box as a self-contained item that needs no repacking — it already presents well on a hamper tray or a boutique shelf.
For a fuller view of how barazek fits alongside the rest of a Levantine sweets program — case sizing, shelf rotation, seasonal spikes around Eid and other holidays — see our wholesale Middle Eastern sweets guide for Toronto and our maamoul wholesale page for the cookie category it usually sits beside.
Ordering barazek alongside the rest of the sweets shelf
Barazek rarely travels alone on an inquiry. Buyers typically pair it with ghraybeh, one or two ma'amoul varieties, and a breadstick line for the savoury side of the same shelf. Bundling those into a single inquiry consolidates delivery and tends to quote faster than ordering one box format at a time, because the case counts and delivery point are settled once for the whole order rather than negotiated line by line.
First-time buyers unsure how much to order often start with a modest case count of barazek and a matching count of ghraybeh, watch how the two move on the shelf over a few weeks, then adjust the reorder ratio between them. Both cookies are shelf-stable well beyond a normal retail turnover window, so there's little downside to ordering a slightly generous first case.
Storage and shelf life on the retail floor
Because barazek is baked dry and sealed in its box, it doesn't need refrigeration and holds well at normal room temperature — the main things to watch for on a retail shelf are crushing (the cookies are thin and can chip if boxes are stacked carelessly) and keeping stock rotated so older cases sell before newer ones, the same first-in-first-out discipline that applies to any dry sweets line. A cool, dry stockroom shelf is all the storage this product asks for, which keeps it simple for a small operation without dedicated cold storage.
Related questions
What is barazek made of?
A thin butter cookie coated in sesame seed with chopped pistachio worked into or over the dough, then baked until crisp — a Damascene sweet meant to be sturdy and shelf-stable rather than syrup-soaked.
What box size does barazek come in?
Hamdan's Barazek Sweets ships in a 350 g box, sold by the case. Case counts are confirmed on your quotation.
Is barazek only a seasonal item?
No — it's a year-round shelf staple for most grocers, though demand often spikes around Eid and other gifting occasions the way most Levantine sweets do.
Can I mix barazek with other sweets on one order?
Yes. Most buyers combine barazek with ghraybeh, ma'amoul and breadsticks in a single inquiry, which tends to consolidate delivery and quote faster than ordering each line separately.