Wholesale catalogue
Personal Care Products Wholesale — Toronto & the GTA
Levant Direct quotes El Captain of Cairo's personal-care range by the case for GTA beauty supply shops, salons and gift retailers — 31 lines across hair oils, henna, glycerin and traditional creams, made to formulations the company has produced since 1938. Every description on this page is cosmetic and traditional in nature; we don't make efficacy, medical or therapeutic claims for any of it.
This is a narrower niche than a generalist beauty distributor — Middle Eastern beauty-supply lines specifically, most of which a generic personal-care wholesaler in Toronto doesn't stock at all. Below is how the range breaks down, who buys it, and four lines worth stocking first.
من الرفوف From the shelves
مصر · Egypt · Cairo — El Captain (Cap Pharm)
Green Herb Oil (Hashisha Khadraa)زيت الحشيشه الخضراء
مصر · Egypt · Cairo — El Captain (Cap Pharm)
Herolin Star Hair Oil — 7 Oilsهيرولين ستار - 7 زيوت
مصر · Egypt · Cairo — El Captain (Cap Pharm)
Herolin Star Hair Oil — Aloe Veraهيرولين ستار - بالصبار
مصر · Egypt · Cairo — El Captain (Cap Pharm)
Herolin Star Hair Oil — Marrow & Lanolinهيرولين ستار - زيت بالنخاع و اللانولين
مصر · Egypt · Cairo — El Captain (Cap Pharm)
Herolin Star Hair Oil — Watercressهيرولين ستار - زيت بالجرجير
مصر · Egypt · Cairo — El Captain (Cap Pharm)
Herolin Star Hair Oil — Almond & Coconutهيرولين ستار - زيت باللوز و جوز الهند
مصر · Egypt · Cairo — El Captain (Cap Pharm)
Herolin Star Hair Oil — Lettuce & Oliveهيرولين ستار - زيت بالخس و الزيتون
مصر · Egypt · Cairo — El Captain (Cap Pharm)
Heroline Hair Oil — Watercress (Cress)هيرولين - زيت بالجرجير
What's in the personal-care range
Four families make up most of the catalogue: hair oils and lotions (the Herolin and Heroline lines, in blends like seven-oils, aloe vera and marrow-and-lanolin), henna in four natural-herb shades, glycerin in rose, jasmine and mint, and traditional creams and ointments including black seed skin cream and ostrich fat cream. All of it is formulated by El Captain in Cairo, a company built on cold-extracted, traditional plant-based products since 1938.
Cosmetic language only — what we can and can't claim
"Traditionally used for," "a moisturizing traditional cream," and similar cosmetic, descriptive phrasing are as far as our own marketing goes for this category. We don't describe any product here as treating, curing or medicating a condition. Soap and personal-care products sold in Canada are regulated as cosmetics, not drugs, under the Cosmetic Regulations (Health Canada) — and buyers planning to resell or repackage under their own brand should see our natural health products and NPN answer for the plain-language distinction between a cosmetic claim and one that would require a Natural Product Number.
Who stocks this range
Beauty supply shops and independent salons are the core buyer — see our salon hair oil supplier guide for how stylists source traditional oil blends for back-bar use and retail recommendation, in cosmetic language only. Hammams, spas and bath-and-body shops round out the buyer list; if a customer specifically asks for Moroccan black soap (beldi soap), see can you buy beldi soap in bulk? — we carry a Moroccan-style bath soap bar, with the traditional paste-format beldi soap sourced on request. Our hammam soap wholesale answer covers spa-specific sourcing further.
Four lines buyers ask for first
Herolin Star hair oil (7 oils) is the range's best-known blend. Henna in brown is one of four natural-herb shades stocked alongside black, bay/chestnut and red jujube. Black seed skin cream is a frequent specific request — see do you carry black seed cream wholesale? for how it's stocked and sold as a traditional topical cosmetic. And rose glycerin rounds out the gift-retail shelf alongside jasmine and mint.
Buying questions, answered
Are these products medicated or therapeutic?
No — everything in this range is described in cosmetic and traditional language only, with zero efficacy or medical claims made in our marketing.
Do you carry Moroccan black soap (beldi soap)?
We carry a Moroccan-style bath soap bar from El Captain. Traditional paste-format beldi soap in bulk tubs is sourced on request rather than stocked — see can you buy beldi soap in bulk?
What henna shades are available?
Four natural-herb shades: black, brown, bay (chestnut) and red jujube, all from El Captain.
Do I need an NPN or Health Canada registration to resell these?
It depends on the claims you make when reselling — see our natural health products and NPN answer for the plain-language distinction, and confirm specifics with Health Canada before you launch a program.