Product Guides
MOONA Soups: The Instant Range for Retail
MOONA Soups is an instant-soup line from Noon Foods of Amman, Jordan, launched during Ramadan 2023 — a second soup brand from the same house that also makes Noon Instant Soups, the confirmed six-flavour range we detail below. We carry both, quoted by the case through the same written-inquiry process as the rest of our catalogue.
This page focuses on MOONA and its sibling line for a retail shelf specifically — a grocer stocking single-serve sachets for a customer to buy and take home — as distinct from our instant and batch soups in foodservice guide, which covers the same two lines from a kitchen's back-of-house perspective.
MOONA: the Ramadan-2023 line
MOONA launched as a Noon Foods brand during Ramadan 2023, positioned as a quick, warming instant soup for the season's iftar table. We're deliberately not itemizing MOONA's flavour list here, because the producer doesn't itemize it on its own official materials either — where our product data doesn't confirm a detail, we say so rather than guess. If you want to know exactly what's currently available under the MOONA name, that's a fair question to raise directly in your inquiry, and we'll confirm the current range with you rather than let a catalogue description imply more than we can back up.
Noon Instant Soups: the confirmed six-flavour range
Where MOONA's exact flavour list isn't itemized, its sibling line is: Noon Instant Soups ships in six named flavours, each its own sachet weight.
| Flavour | Sachet weight |
|---|---|
| Chicken Noodle | 70 g |
| Vegetables | 56 g |
| Mushroom | 65 g |
| Lentil | 85 g |
| Onion | 60 g |
| Vegetables with Curry | 56 g |
MOONA vs Noon Instant Soups: what to stock, and why
Both lines come from the same Amman producer and the same dry-goods discipline that stands behind our custard, jelly and baking-powder lines, so the choice between them isn't a quality question — it's a shelf and branding decision. Noon Instant Soups is the range to lead with when a customer or your own inquiry needs a confirmed, named flavour and weight up front. MOONA is worth stocking alongside it specifically for the Ramadan-season story it launched with, particularly for a grocer building a dedicated iftar or Ramadan display where a second, distinctly branded sachet adds visible variety to the shelf facing.
A grocer unsure which to lead with can reasonably start with Noon Instant Soups for its documented flavour range, and add MOONA as a seasonal or variety line once the shelf is established — rather than committing to an unfamiliar brand's full range on a first order.
Retail vs foodservice: two ways to sell the same soups
A grocery shelf and a foodservice counter draw on these same two lines differently. Retail is about the single-serve sachet sold as-is to a home cook — shelf placement, facing next to other pantry staples, and a customer who reads the flavour name off the packet before buying. Foodservice, covered in full in our instant and batch soups in casual food service guide, is about a kitchen reconstituting the same sachet behind the counter as a fast menu item.
Both draw on the identical shelf-stable stock, which means a distributor stocking both retail and foodservice accounts can quote the same case inventory to either buyer type without holding separate stock — worth knowing if your business straddles both, a grocer with an attached café counter, for instance.
Ordering MOONA and Noon Instant Soups
Add either line, or both, to an inquiry alongside anything else in the pantry staples category or the wider catalogue, and one written quotation covers everything, typically within a business day. Both are dry, shelf-stable sachets — store sealed, cool and dry, and rotate stock first-in-first-out the same as any other pantry line.
Related questions
When did MOONA Soups launch, and who makes it?
MOONA launched during Ramadan 2023 as a brand from Noon Foods of Amman, Jordan — the same producer behind Noon Instant Soups, our custard powder, jelly and baking powder lines.
What flavours does MOONA come in?
We don't itemize a flavour list here because the producer doesn't publish one on its own official materials either. Raise it directly in your inquiry and we'll confirm the current range with you.
What flavours does Noon Instant Soups come in?
Six confirmed flavours: Chicken Noodle (70 g), Vegetables (56 g), Mushroom (65 g), Lentil (85 g), Onion (60 g) and Vegetables with Curry (56 g).
Should I stock MOONA or Noon Instant Soups on my shelf?
Noon Instant Soups is the safer lead for a documented, named flavour range; MOONA is worth adding as a seasonal or variety line, particularly around a Ramadan display, once the core shelf is established.