Buying wholesale
What do case sizes like "12 × 700 g" actually mean?
Case-size notation tells you two things at once: how many individual units come in a case, and how big each unit is. "12 × 700 g" means one case contains 12 units, each weighing 700 g — not 12 cases, and not one 700 g unit. Every product page in our catalogue states its case size this way, and it's what you should use when building quantities into your inquiry.
Getting comfortable with the notation matters because wholesale orders are built and quoted by the case, not the individual jar, bag or bar. It also helps with planning shelf space, storage, and how a delivery will actually look once it arrives — a handful of cases look very different on a loading dock depending on whether each one holds a dozen small tubs or a single bulk carton.
Reading the numbers: units × unit size
The format is consistent across the catalogue: the first number is the count of individual units packed into one case, and the number after it is the size of each of those units. A few real examples make it concrete.
- Zer Cream Chantilly Vanilla — 150 gr x 12 box: 12 tubs of 150 g each, for a total of 1.8 kg per case.
- Lio Caper — 300 g glass (x12): 12 jars of 300 g each, for a total of 3.6 kg per case.
- Zer Black Olives — 170 gr x 48 vacuum: 48 individual 170 g vacuum packs per case.
- Hamdan breadsticks, in our sweets and bakery category, are simply sold by the carton, with the piece count stated on the product page rather than a weight-times-count formula.
Why it matters for your inquiry
Wholesale ordering runs on case counts, so when you build your list in the inquiry basket, quantities refer to cases, not loose units. Knowing the unit size inside each case also tells you the total weight or volume you're committing shelf or storage space to — useful whether you're a café stocking a few cases a month or a grocer planning a fuller order.
It also helps when you're weighing a mixed order across several products — understanding each product's case size lets you estimate total volume before your quotation even comes back, so there are no surprises when the order arrives.
It's also worth checking a product's case size before finalizing quantities rather than after — a case that turns out larger or smaller than expected can throw off a storage plan or a menu costing exercise. Reading the notation up front, right on the product page, avoids that kind of surprise entirely.
Case sizes vary by product and producer
There's no single standard case size across the trade — a spice house, a soap producer and a sweets producer will each pack according to what suits their product and their production line. That's normal, and it's why the size is always stated plainly on the product page rather than assumed. If a product's case size isn't clear to you, or you need a different pack format for your operation, say so in your inquiry — tell us and we confirm what's possible.
It's also worth noting that net and gross weights sometimes appear together, particularly for larger formats like soap cartons — net weight is the product itself, gross weight includes packaging. Both figures matter for shipping and storage planning, and both are listed wherever they apply.
Related questions
Can I order less than a full case?
Ask in your inquiry. Availability below a full case is something we confirm rather than a blanket published rule, since it depends on the product.
Do all products use the same case-size notation?
Most follow the units × unit-size format, like "12 × 700 g", but some — breadsticks and cartons, for instance — are simply sold by the case or carton with the count stated directly on the product page.
Where do I find a specific product's case size?
On the product page itself, in the catalogue. Every listing states its case size so you can build accurate quantities before sending your inquiry.
What does 'net' vs 'gross' weight mean on a case listing?
Net weight is the product alone; gross weight includes its packaging and carton. Both are shown where relevant, which matters most for larger formats like soap cartons.