Product Guides
Lio Food in Canada: The Latakia Line We Import

Lio Food is a Syrian food brand out of Latakia, founded in 2000 by Bilal Ibrahim under Metro Trading Company, and Levant Direct is a Canadian distributor for a slice of its range — tomato paste, whole truffles, olive oil and ground coffee among them — imported by the case on a written quotation.
This page is a factual profile of the company and what we actually bring in from it, not promotional copy — a companion to how Zer Group of Gaziantep and El Captain of Cairo get the same treatment elsewhere on the site.
Who Lio is
Lio was founded in 2000 in Latakia, Syria, by Bilal Ibrahim, and grew from a single product to more than 80 canned-food and beverage items under the company's "Be Different" positioning. Its factories are ISO 22000 certified — including a sister manufacturing company, Sindyan Company for Food Manufacturing, opened around 2018, with a dedicated coffee factory added roughly four years later — and its products are sanitized in autoclave systems, made without preservatives or colorings.
The company maintains a Turkish sales office in Mersin alongside its Syrian production base, and exports to more than twenty countries including the UAE, the US, Canada and Europe.
What we import: the range
Lio's own Syrian-made core runs to canned vegetables and legumes, pickles, jams and pomegranate molasses too, and our catalogue carries pieces of that as well — caper and artichoke among them — alongside the four lines above. Lio also imports complementary products from other countries into its own range (tea, rice and similar staples); we're naming that for transparency, not because those complementary lines are part of what we currently stock from them.
| Category | Product | Format |
|---|---|---|
| Sauces & pastes | Lio Tomato Paste | Glass, 360 g up to 3.070 kg |
| Canned & preserves | Whole Truffles | 635 g glass or 800 g can |
| Oils & ghee | Premium Virgin Olive Oil | 250–750 ml glass |
| Beverages | Ground Coffee with Cardamom | 100–400 g vacuum pack |
What's genuinely rare here: whole desert truffles
Whole Truffles — kama'a, a desert truffle rather than the European variety most Canadian buyers picture at the word "truffle" — is one of the more unusual items in our whole catalogue, sold in either a 635 g glass jar or an 800 g can. Our dedicated guide covers sourcing and formats for this product specifically; we're pointing to it here rather than repeating that page.
Buying through a Canadian distributor vs. sourcing directly
Buying Lio's range through an established Canadian distributor means you're not managing customs clearance or an overseas factory's own minimum order quantities yourself — you're ordering by the case against a catalogue that's already landed in Canada, on one written quotation. Importing directly from Latakia is a real option at large enough volume, but it comes with its own overhead: freight consolidation, a preventive control plan, and the Safe Food for Canadians licensing that goes with handling the import file on your own account rather than a distributor's.
For most retailers or kitchens testing this range below full-container volume, buying through a distributor is the simpler path — and it's the same relationship Levant Direct maintains across all ten of our supplier houses, not a special case for Lio alone.
Ordering across the Lio range
A single inquiry can mix tomato paste, truffles, olive oil and coffee in whatever combination suits your shelf or kitchen — see how inquiry-based ordering works. If coffee freshness is a factor in your planning, how long ground coffee stays fresh is worth a read before you settle on a pack size and reorder cadence.
First orders into the Lio range often start with tomato paste and olive oil — the two most familiar entry points for a Levantine-leaning kitchen — with coffee and truffles added once the rest of the line has proven itself against actual demand. There's no requirement to order the full range at once; each product is quoted on its own as easily as it is together.
Related questions
Who is Lio Food?
A Syrian food brand founded in 2000 in Latakia by Bilal Ibrahim, now exporting more than 80 canned-food and beverage products to over twenty countries, including Canada.
What does Levant Direct import from Lio?
Tomato paste, whole truffles, premium virgin olive oil and ground coffee with cardamom, plus caper and artichoke — imported by the case on a written quotation.
Are Lio's whole truffles a real desert truffle?
Yes — kama'a, a desert truffle distinct from the European variety. See our dedicated guide for formats and sourcing details.
Can I order the full Lio range in one inquiry?
Yes — tomato paste, truffles, olive oil and coffee all ship from the same supplier relationship and consolidate into one quotation.