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Private Label Za'atar — Your Brand, From Origin

Private label za'atar through Levant Direct means AbdulRahim Mills — a family mill in Amman milling za'atar-style blends since 1951 — packs its thyme blend under your brand instead of its own. It starts as a white-label run on an existing blend (green Jordanian thyme, or the red, za'atar-style blend) or, once volume supports it, a custom ratio built to your specification. Minimums aren't published; they're confirmed on your quotation once we know the format and quantity you have in mind.

This is built for retailers, grocers and food brands who want a branded za'atar on their own shelf rather than a generic import jar — the route runs through an origin-direct mill, not a domestic blender relabeling someone else's spice mix.

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By the Levant Direct trade desk · WRPM Canada Inc., Mississauga · Last reviewed September 1, 2026

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Two starting points: white label and a custom blend

White label vs. private label, applied to za'atar
RouteWhat it meansSensible first step
White labelYour brand on the existing green or red thyme blend, unchangedOrder the stocked version under your label to prove demand
Private labelA custom thyme-sumac-sesame ratio built to your specDescribe the target blend and realistic volume in your inquiry

What AbdulRahim Mills brings to a za'atar label

AbdulRahim Mills traces to a Palestinian family that founded the mill in downtown Amman in 1951 after migrating from Jaffa, and it's ISO 22000 certified. Its two current za'atar lines — Green Jordanian Thyme and the Red Thyme, za'atar-style blend — are the two formulation reference points any private-label conversation starts from. Private label Levantine products covers how this mill sits alongside our other seven houses for a broader private-label program.

MOQs, format and timeline — confirmed on quotation

There's no fixed minimum published for a za'atar private-label run, because it depends heavily on the format — a jar, a pouch, a bulk bag — and whether you're ordering the existing blend or a custom ratio. What minimums are typical for private label explains how the trade generally talks about this and how we actually handle it project by project. Bring your target format and a realistic volume to the first inquiry for the fastest, sharpest answer.

Canadian labelling for a private-label jar

Core mandatory information on a Canadian food label has to appear in both English and French, with narrow exemptions for specialty foods (CFIA — bilingual food labelling). Plan the Canadian label as part of the project rather than an afterthought — this is general guidance, not legal advice, and specifics should be confirmed with the CFIA directly.

Buying questions, answered

What is the minimum order for private label za'atar?

There's no fixed public minimum — it's confirmed on your quotation once we know the format (jar, pouch, bulk bag) and whether you want the existing blend or a custom ratio.

Can I use an existing blend with just my own label?

Yes — that's the white-label route, using the stocked green or red thyme blend under your branding, and it's the usual starting point for a first order.

Can I customize the thyme, sumac and sesame ratio?

That's the private-label route. Describe the ratio you're picturing, or the closest stocked blend to compare against, and feasibility is confirmed as part of your quotation.

Do you handle Canadian bilingual labelling?

We can advise generally, but this isn't legal advice — bilingual English/French labelling is a CFIA requirement with narrow exemptions, and specifics should be confirmed directly with the regulator for your product.

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