Buying wholesale
Does Levant Direct run a food reseller program in Canada?
There's no separate 'reseller program' application at Levant Direct — reselling our catalogue works exactly like any other wholesale account: you send an inquiry for the products and case counts you want, receive a written quotation, and start ordering once you confirm it. Nothing about being a reseller specifically requires extra paperwork or a separate onboarding track.
That's a genuine simplification worth explaining, because a lot of Canadian wholesalers do run formal reseller or partner programs with tiered pricing and sign-up forms — ours doesn't work that way, and it's worth being upfront about what actually happens instead.
How reselling actually works without a formal program
A reseller — whether that's an online storefront, a marketplace seller, or a small shop stocking Levantine goods alongside other lines — becomes a buyer the same way a restaurant or grocer does. Opening a wholesale account is the first inquiry itself, not a separate registration step. There's no reseller tier that unlocks different access to the catalogue; every buyer works from the same product list and the same quotation process.
What does vary by buyer type is the shape of the quote: case counts, delivery frequency, and whether the order is one-off or repeating all factor into what a supplier can offer, which is covered in what information speeds up a quote.
What documents a reseller actually needs
Wholesale account documents covers the short list in full, but in practice it's your business name and contact details to get a quotation moving — not a formal application. If you plan to resell under your own label rather than as-is, private label minimums and white label vs private label are worth reading before your first order, since that path has its own considerations around packaging and volume.
Where resellers tend to start
Most resellers working from our catalogue build a first order around a handful of proven categories rather than the full range — natural oils, spices and Aleppo soap are the largest sections and travel well to a wide range of storefronts. Wholesale products to resell in Canada covers what tends to move fastest for a new reseller specifically.
If your model is dropshipping rather than holding stock
If the plan involves shipping single units directly to individual end customers rather than holding stock yourself, that's a different model from what we offer — see our dropshipping page for the honest distinction and what most resellers do instead.
How the relationship tends to develop over time
A first order is usually modest — enough to test a handful of products against real demand before committing further. From there, most resellers settle into a rhythm: a standing reorder for the lines that move, and occasional additions as the storefront grows. How reorders work covers how light that follow-up process is once the first quotation is confirmed — typically a short message referencing the previous order rather than a fresh inquiry each time.
Because there's no formal tier structure, growing your order volume over time is simply reflected in future quotations rather than unlocking a separate reseller status — the pricing conversation stays the same, it's just built around a bigger and more consistent order.
Reseller vs. account-holder: mostly a difference in intent
Internally, there's no distinction between a 'reseller' and any other wholesale account — a café buying to serve customers and a reseller buying to resell both place the same kind of inquiry and get the same kind of quotation. The only real difference is what happens to the product after it arrives: served across a counter, or listed for sale elsewhere. That's worth knowing going in, because it means there's no separate reseller pricing tier to negotiate toward — the same volume and repeat-order factors that shape any quotation apply equally here.
Related questions
Do I need to apply or be approved to become a reseller?
No formal application. Sending your first inquiry and confirming the quotation that comes back is what opens the account.
Is there different pricing for resellers vs. restaurants or grocers?
Pricing is quoted per order based on volume, delivery and repeat frequency — not by a fixed reseller tier. See what information speeds up a quote.
Can I start small before committing to a large first order?
Yes — see is there a minimum order and can you get samples before a bulk order.
Does reselling get easier once I've placed a few orders?
Yes, in practice — reorders are simpler than a first inquiry, and a track record of consistent orders is generally reflected in how future quotations are put together.