Sourcing & Wholesale
Jordanian food products in Canada: the four houses behind our catalogue
Four of our eight supplier houses are rooted in Jordan, which makes it the single best-represented country in our catalogue — and worth its own guide rather than a line inside a broader Levantine page. AbdulRahim Mills mills spices and za'atar; Ibrahim Srour Est. presses halawa; Hamdan for Foods bakes ma'amoul and sweets; Noon Foods makes dessert mixes, baking ingredients and instant soups. All four operate today from the Amman area, though the traditions behind two of them originated elsewhere in the Levant before the families settled in Jordan.
This guide introduces all four houses honestly — what's genuinely Jordanian by origin versus what's Jordanian by present address — and covers what each brings to a Canadian wholesale order.
The four Jordanian houses, at a glance
Two houses are Jordanian by origin and address alike; two carry a tradition from elsewhere in the Levant, now produced from Jordan.
| House | Origin story | What they bring |
|---|---|---|
| AbdulRahim Mills | Founded 1951 in Amman by a family from Jaffa — Palestinian heritage | 53 spices, za'atar-style blends, dried herbs, sumac |
| Noon Foods | Founded 1982 in Amman, under licence from Noon Foods England | Baking powders, jelly, custard, dessert mixes, instant soups |
| Ibrahim Srour Est. | Damascus tradition from 1936; relocated to Amman after 2011 | Pistachio halawa pressed to a family recipe |
| Hamdan for Foods | Damascus-origin bakery from 1991; Amman production facility from 2012 | Ma'amoul, barazek, ghraybeh, breadstick cartons, baklava mix |
The spice and za'atar range: AbdulRahim Mills
AbdulRahim Mills is the deepest single-house range in the whole catalogue — 53 whole and ground spices, shawarma and kabsa blends, and the two za'atar-style thyme blends that anchor a Levantine breakfast table. Its story is Palestinian in origin (a Jaffa family that migrated to Amman in 1951) but its address and milling operation are genuinely Jordanian, and have been for over seventy years. The full spice program is covered in bulk Levantine spices for Toronto kitchens, and the za'atar side specifically in wholesale za'atar in Canada.
Beyond spices and za'atar, the same mill supplies a working herb rack — mint, marjoram, sage leaves and laurel leaf in the herbs and teas category — and sumac, listed explicitly as available in bulk. A buyer stocking a Jordanian pantry section from this one house alone already covers most of the dry-goods shelf.
Sweets, halawa and dessert mixes: Srour, Hamdan and Noon
Ibrahim Srour Est. presses halawa with pistachio to a Damascus family recipe dating to 1936, now made in Amman after the family relocated from Syria. Hamdan for Foods carries a parallel history — a Damascus bakery from 1991 that built an Amman manufacturing facility in 2012 — and supplies ma'amoul, barazek, ghraybeh and breadstick cartons across several flavours.
Noon Foods, by contrast, is Jordanian through and through — founded in Amman in 1982, manufactured under licence from Noon Foods of England ever since. It supplies the dessert-mix side of a Jordanian pantry: custard powder, jelly, creme caramel, baking powder, cocoa and vanilla powders, and the Luqmaht al-Qadi mix for the fried-dumpling dessert cafés increasingly serve. Its instant-soup range under the MOONA brand rounds out a genuinely Jordanian pantry brand, distinct from the Damascus-tradition houses beside it.
The Jordanian community in the GTA
The 2021 Census recorded 4,265 people in the Toronto CMA reporting Jordanian origin specifically (Statistics Canada, 2021 Census) — the smallest of the reported-origin counts among the communities our catalogue draws from, worth stating honestly rather than inflating. Jordan's food culture in the GTA reaches further than that single figure suggests, though: it overlaps heavily with Palestinian and Syrian communities whose families passed through or settled in Jordan, and whose pantries share many of the same products. Arab and Levantine communities of the GTA: a food map sets all of these reported origins side by side with the traditions each carries.
Ordering across all four houses
Because all four houses ship into the same catalogue, a single inquiry can cover spices, halawa, ma'amoul and dessert mixes together — mixed inquiries across houses quote and deliver more efficiently than four separate small orders. One written quotation comes back, typically within a business day, and there are no list prices published anywhere; see how inquiry ordering works. Delivery covers the whole GTA, and shelf-stable lines are quoted for buyers elsewhere in Canada.
A grocer opening a Jordanian or wider Levantine section might reasonably start with one line from each house — a spice or za'atar blend, a halawa block, a ma'amoul box, a dessert-mix line — as a compact first order, then use the following months' sales to decide where to deepen. Because everything across all four houses is shelf-stable, that first order carries little risk while you learn what your customers reach for first.
Related questions
Are all four of these houses originally Jordanian?
Two are — AbdulRahim Mills (Palestinian heritage, Amman since 1951) and Noon Foods (Jordanian since 1982). Ibrahim Srour Est. and Hamdan for Foods carry Damascus culinary traditions and relocated their production to Amman after leaving Syria.
What's the single deepest Jordanian range in the catalogue?
Spices, by a wide margin — AbdulRahim Mills alone supplies 53 whole and ground spices plus za'atar-style blends, the largest single-house category we carry.
Can I order from all four Jordanian houses in one inquiry?
Yes — send quantities across spices, halawa, sweets and dessert mixes in one list, and one quotation covers all four houses together, typically within a business day.